cinematic reveal film production for Mazda 6e launch

Video Production & Creative Direction for Mazda

Product Launch, Content Creation, Studio Switzerland 2025

A reveal guided by gesture

Mazda wanted a reveal that captured the essence of the new Mazda 6e: precision, elegance, and Japanese design philosophy. Instead of a conventional automotive commercial, the project explored a cinematic language where movement, light, and calligraphy reveal the car progressively.

Dorier led the creative direction and technical production of the film, designing an environment where visual storytelling, scenography, and motion work together to shape the reveal.

SERVICES DELIVERED:
Artistic direction
Studio scenography
Video & photo shoot
Video mapping
Sound design
Technical production
Onsite direction
Post-production

Artist performing a cinematic brushstroke gesture in black ink during the Mazda – Cinematic reveal of the Mazda 6E.

In collaboration with calligrapher Taro Nordberg, the film explores the dialogue between ink and metal. Each gesture of calligraphy, each shadow, and each shift of light was choreographed to echo Mazda’s design language. The car emerges gradually, revealed by movement before form.

The outcome

The cinematic reveal became the central visual asset for the Mazda 6e launch events in Geneva and Zurich, as well as for digital platforms and social media formats.

More than a product reveal, the project demonstrates how video production for events, creative storytelling, and precise technical execution can transform a launch into an immersive brand experience.