Immersive Experience Design for Action Innocence
A real-life madeleine de Proust
For the “Écrans, Parlons-en!” campaign, Action Innocence wanted an experience capable of opening a conversation between generations without relying on screens. The objective was to create a moment of reflection in a world saturated with digital stimuli.
Dorier designed and produced an immersive experience transforming a simple attic space, Le Grenier de Grand-Père, into an emotional journey where scenography, light, and familiar objects invite visitors to reconnect.
- SERVICES DELIVERED:
- Spatial design
- Graphic design
- Technical production
- Operation
The challenge was to shape a multisensory exhibition without visible technology. Discreet lighting, diffused shadows, soft textures, and carefully selected objects created an atmosphere of nostalgia and curiosity. Every detail was designed to feel intuitive, human, and accessible to visitors of all ages.
The outcome
Over two days, hundreds of families visited the exhibition. The scenography naturally encouraged conversations: grandparents sharing stories, children asking questions, parents rediscovering forgotten memories.
More than an installation, the project became a bridge between generations, demonstrating how immersive design and thoughtful scenography can create meaningful connections.
The project illustrates how experiential design, scenography, and audiovisual expertise can transform a simple space into a powerful shared experience.
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